Last Updated: May 06, 2025

1. Introduction

PopArt LTD Rwanda (“we,” “us,” or “our”) is committed to protecting the privacy and security of your personal data. This Privacy Policy outlines how we collect, use, disclose, and safeguard your information when you interact with our services, including but not limited to:

• Taxi Advertising
• Billboard Directory
• Bus Branding
• Email Marketing Services
• Inflight Magazine Advertising
• Smart TV & Mobile Advertising

By accessing or using our services, you agree to the terms of this Privacy Policy. If you do not agree, please refrain from using our services.

2. Information We Collect

We may collect the following types of information:

1. Personal Information

• Contact Details: Name, email address, phone number, company name.
• Billing Information: Payment details (processed securely via third-party providers).
• Advertising Preferences: Campaign details, target audience, duration of ads.
• Inquiries & Feedback: Communications with our team.

1. Non-Personal Information

• Usage Data: How you interact with our website or digital ads (e.g., clicks, impressions).
• Device Information: IP address, browser type, operating system (for Smart TV & Mobile Ads).
• Aggregated Data: Statistical insights (e.g., ad performance metrics).

1. Sources of Information

• Directly from you (e.g., forms, contracts, emails).
• Automatically (e.g., cookies, analytics tools).
• Third parties (e.g., GetResponse for email marketing, Wisenut for Smart TV ads).

3. How We Use Your Information

We use collected data to:

• Deliver and manage advertising services.
• Process transactions and bookings.
• Improve our services and customer support.
• Send marketing communications (with consent).
• Analyze ad performance and audience engagement.
• Comply with legal obligations.

4. Sharing and Disclosure

We may share your information with:

• Service Providers: Partners like GetResponse (email marketing) or Wisenut (Smart TV ads).
• Clients: For campaign execution (e.g., billboard/bus ad placements).
• Legal Authorities: If required by law (e.g., fraud prevention).
• Business Transfers: In case of mergers or acquisitions.

We never sell your personal data to third parties.

5. Data Security

We implement industry-standard measures to protect your data, including:

• Encryption for sensitive transactions.
• Secure storage systems.
• Restricted access to personal data.

Despite our efforts, no method of transmission over the internet is 100% secure.

6. Your Rights

Depending on applicable laws, you may:

• Access, correct, or delete your personal data.
• Opt out of marketing communications.
• Withdraw consent (where applicable).
• Request data portability.

To exercise these rights, contact us at [insert contact email].

7. Cookies and Tracking Technologies

We use cookies to:

• Enhance website functionality.
• Analyze traffic patterns.
• Personalize ad content.

You can disable cookies via browser settings, but some features may not work.

8. Third-Party Links

Our website or services may link to third-party sites (e.g., GetResponse). We are not responsible for their privacy practices.

9. International Data Transfers

Data may be processed outside Rwanda (e.g., via cloud servers). We ensure safeguards are in place for cross-border transfers.

10. Children’s Privacy

Our services are not directed at children under 13. We do not knowingly collect their data.

11. Policy Updates

We may update this policy periodically. Changes will be posted on our website with a revised “Last Updated” date.

12. Contact Us

For questions or requests regarding this Privacy Policy, contact:
Email: info@popartcreatives.com